Brand Guidelines

The LutinX Brand — Visual Identity & Usage Rules

Official LutinX logos, approved color palettes, typography standards, and brand asset usage guidelines.

Official Logo

LutinX Primary Logo

The LutinX logo is the primary visual identifier of our brand. It should be used consistently across all communications. The logo is available in multiple color variants optimized for different backgrounds.

LutinX Logo — Light BackgroundLight Background
LutinX Logo — Dark BackgroundDark Background
LutinX Logo — Gray BackgroundGray Background
LutinX Elf Mascot

Meet the LutinX Elf — Our Brand Mascot

The LutinX Elf embodies our commitment to making enterprise blockchain infrastructure accessible, friendly, and approachable for everyone. The mascot appears in product interfaces, marketing materials, and community communications.

Guidelines

Download Full Brand Guidelines

Our comprehensive brand identity guide covers logo clear space, color specifications, typography rules, and application standards. Download the official PDF for complete reference.

Download PDF Guide

Version 2024 — Last Updated October 2024

Brand Story

The Story Behind LutinX

LutinX was founded on the principle that enterprise-grade blockchain and AI infrastructure should be accessible to everyone. We named ourselves after the mythological elf — a small but capable being known for craftsmanship, precision, and making complex things simple.

The LutinX brand represents our commitment to turning complex distributed systems, regulatory compliance, and cryptographic verification into intuitive, user-friendly tools. We believe technology should serve humans, not the other way around.

Every design decision, every product feature, and every brand communication reflects our core belief: digital trust infrastructure should be transparent, secure, and approachable. We're building the future of institutional identity and verification.

Color Palette

Brand Color Specifications

Sovereign Blue
#003366
RGB: 0, 51, 102
Primary brand color. CTAs, headers, key UI elements.
Deep Navy
#001A40
RGB: 0, 26, 64
Background tones, dark UI surfaces.
Glacier White
#FFFFFF
RGB: 255, 255, 255
Primary backgrounds, cards, frosted surfaces.
Cloud Gray
#F5F7FA
RGB: 245, 247, 250
Secondary backgrounds, section fills.
Slate
#64748B
RGB: 100, 116, 139
Body text, captions, secondary content.
Border Light
#E2E8F0
RGB: 226, 232, 240
Borders, dividers, subtle separators.
Typography

Font Family & Weights

LutinX uses Inter exclusively across all digital and print communications. All font weights from 300 to 900 are available.

700The quick brown fox
600The quick brown fox
500The quick brown fox
400The quick brown fox
300The quick brown fox
Usage Rules

Do's & Don'ts — Logo & Brand Usage

✓ Correct Usage

  • Use the logo with adequate clear space on all sides
  • Use approved color variants only (Blue-Black or all-white)
  • Maintain the logo aspect ratio at all times
  • Use Inter typeface for all communications
  • Always pair the LutinX logo with a channel signature text

✗ Incorrect Usage

  • Do not distort, stretch, or rotate the logo
  • Do not use the LutinX logo alone without a channel signature
  • Do not reproduce the logo in gray, orange, or unauthorized colors
  • Do not add shadows, reflections, or 3D effects
  • Do not use the logo on cluttered or patterned backgrounds

Need custom brand assets or have questions about usage?

Contact Brand Team